Vision
To position South Africa at the fore of the international exotic leathercraft industry with its unique capacity for design and innovation. To establish Cape Cobra Leathercraft as an exotic leather handcrafted product of choice on a global level.
Mission
- Excite the world with state of the art exotic leather goods
- Inspire world-class leaders with a tireless commitment to quality
- Commit to sustainable business practices internal and external to the organization
- Catalyze an international appreciation for South African potential through innovation, design and delivery across all business functions
- Develop meaningful relationships that extend beyond far distant borders
- Make a difference in the lives of South Africans through continued job creation, provision of development opportunities and empowerment of shared and individual ambitions
Values
- Family
- Honesty
- Quality
- Innovation
- Sustainability
- Tradition
- Empowerment of People
